When does Sensor Tower data begin?

The App Intelligence product aggregates and curates data from a variety of sources, across both the iTunes App Store and Google Play Store.  As such, different modules may offer earlier historical data than others.

  Listed below are the beginning dates for various data found across App Intelligence.

  • Category Rankings - App Store:  
    January 1, 2012
  • Category Rankings - Google Play Store:
    January 1, 2014
  • App Update Timeline:
    App Intelligence provides full version history of every app we find according to the app store, but “differences” (updates) only go back to mid 2013 when Sensor Tower started collecting this information. CAVEAT: Differences (updates) to keywords are only tracked in the US, not in other countries.
  • Keyword Rankings - App Store:
    June 4, 2013
  • Keyword Rankings - App Store:
    Jan 1, 2014
  • iOS App Reviews:
    Sensor Tower has complete review history of the iTunes App Store, which dates back to July 2008.
  • Android App Reviews:
    Sensor Tower is only able to collect the first 4000 reviews by historical date, or by importance, and so the “earliest” date for reviews is not consistent across all apps in Google Play

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