What is the Visibility Score?

Visibility Score is Sensor Tower's proprietary measurement of how visible an app is in within the app store for a particular country. 

The score takes into consideration factors such as search result positions, top chart positions, difficulty, traffic, and more, to produce a single performance number that helps you keep track of your app store optimization progress and your competition.  Its value ranges from zero to millions, but it has no maximum value. 

What is considered a "great" Visibility Score will vary greatly by industry and country, so it is most useful when used to compare your app's visibility vs other similar apps in the same country. 

For example, industry-leading apps like Facebook can score well over 1M in the US, due to their extreme visibility:

While financially successful hit apps like Clash of Clans will score significantly lower:

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