In the Keyword Rankings feature, you can track daily keyword rankings for any app across multiple countries, view the traffic score, difficulty score, and density of all the keywords you’re tracking. You can also identify the apps that are ranking in the top 10 for any given keyword.
If you are tracking competitors under our Track Competitors feature, competitor apps who rank for a selected keyword will show as a separate colored-line on the graph. You can also share your keyword and ASO work with your coworkers by Sharing Apps and Keywords.
Keyword Density is a measurement of how frequently a keyword is used in an app's metadata. It counts the number of occurrences of the keyword in the app's Title, Description, and either Subtitle (App Store only) or Short Description (Play only), and then divides that number by the total number of terms. Words like "to" or "and" are discarded.
Keyword Downloads is an estimate of how many downloads come from each keyword. Estimates are for a 1-day period, 2 days ago.
If you want to group lists of keywords together by theme, campaign, or competitor, you can use Tabs. Use the + plus button next to All Keywords to create a new tab.
If you want to batch-remove keywords from a tab or stop tracking them entirely, you can use Edit Mode. Click Edit Keywords to engage Edit Mode, then select the keywords you want to remove with checkboxes or the Select All button. Remove keywords with the Delete Selected button. When you're done, click Done Editing to disable Edit Mode.