Here you can get a full list of all of our definitions throughout the platform. You may click on the term to go to its full help document with more information. 


App Intelligence

  1. Traffic Score
    • The Traffic Score (out of 10) determines how often this specific Keyword is search within the App Store. A higher Traffic score means more people are searching this term and more people will see the apps ranking for this keyword. The traffic score is on a logarithmic scale (base 10) from 0 - 10, with 10 being the highest amount of traffic towards a single keyword.
  2. Difficulty Score
    • The Difficulty score (out of 10) determines how hard it is for an app to be ranked at the top for this keyword. A lower difficulty score means it will be easier to rank in the top search results when this keyword is searched. The difficulty score is on a logarithmic scale (base 10) from 0 - 10, with 10 being the highest amount of difficulty.
  3. Install Range
    • Google Play Store defines Install Events as the number of times an app was installed, including devices on which the app had been installed previously. This does not include pre-installs or device reactivations. Google Play Store measures app's install events and publishes the amount of installations an app has.
  4. Keyword Downloads
    • Keyword Downloads is an Enterprise App Intel product that estimates the downloads an app earns from all the keywords it ranks for.
  5. Search Ads
    • Apple Search Ads allows you to bid on the top spot for any Keyword’s Search Results whenever a user searches for an app within the App Store. 
  6. My Sales Metrics & My App Analytics Definitions
    • Apple App Store Metrics
      • Product Page Views: The number of times your app’s product page has been viewed on a device using iOS 8 or later on the Apple App Store.
      • App Store Impressions: The number of times your app was viewed in the Featured, Categories, Top Charts, and Search sections of the Apple App Store. This metric includes Product Page Views.
      • App Units: The number of first-time app downloads made on the App Store using iOS 8 or later. App Units do not include app updates, downloads from the same Apple ID onto other devices, and re-downloads to the same device. (App Units match up with Sensor Tower’s “Downloads” Metric)
      • Paying Users: The number of unique users, based on Apple ID, that paid for an app or an In-App Purchase.
      • Installations: The total number of times your app has been installed on devices with iOS 8 or later. This metric includes re-downloads on the same device, downloads to multiple devices sharing the same Apple ID, and Family Sharing installations. Totals are based on app users who agree to share their data with you.
      • Sessions: The number of times the app has been used for at least two seconds. If the app is in the background and is later used again, that counts as another, separate session. Totals are based on app users who agree to share their data with you.
      • Active Devices: The number of devices with at least one session during the selected period and is based on devices running iOS 8 or later. Totals are based on app users who agree to share their data with you.
      • In App Purchases: The total number of purchases a user has made on your app. (Please view our definition of Revenue for a full definition of Revenue.)
    • Google Play Metrics
      • Installs on Active Devices: Number of Android devices that have been online at least once in the past 30 days that have your app installed.
      • Installs by Device: Number of devices that users install your app on for the first time. This is NOT the metric that is synonymous with the download metric, as we only attribute first time installs by user, not device.
      • Uninstalls by Device: Number of devices that uninstall your app.
      • Upgrades by Device: Number of devices that install an update for your app.
      • Installs by Users: Unique users who installed the app on one or more of their devices for the first time. This metric is synonymous with the “Download” metric on the Sensor Tower Platform
      • Uninstalls by user: The number of times unique users have uninstalled the app from all of their devices.
      • Install events: How many times the app has been installed on a device, including devices that previously uninstalled your app and are installing it again.
      • Update events: How many times the app has been updated.
      • Installs by user: Unique users per country who installed the app on one or more of their devices for the first time.

Store Intelligence

  1. Download
    • The Download metric that is tracked in our Store Intelligence platform is the unique download per iOS or Google Play account
  2. Revenue
    • Sensor Tower utilizes Net Revenue as our metric for measuring app earnings. Our App Store and Google Play revenue is Net; as estimates reflect app's gross revenue minus 30%, which is the base amount Apple and Google take from all app purchases. Our revenue estimates include spending on paid apps, in-app purchases, and in-app subscriptions.
  3. RPD (Revenue per Download)
    • Revenue Per Download (RPD) is a measurement of an app’s performance available in App Analysis of Store Intelligence. RPD represents cumulative revenue divided by cumulative downloads, or simply put: RPD is the average revenue that an app earns per download. 
  4. Align By Launch
    • Align by Launch is a feature of Store Intel App Analysis. It is a data visualization option that shows Revenue, Downloads, or Revenue Per Download, aligned to each app's worldwide launch day.

Ad intelligence

  1. Impression
    • An impression is any time an ad is shown on another app. Specifically another app because we only capture ads for mobile apps. We do not capture brand ads that do not direct the user to specific app. 
  2. Network
    • Sensor Tower captures ad from multiple different Ad Networks in Ad Intelligence. Ad Networks are the companies that work with both Ad Advertisers and Ad Publishers to share ads between them. Ad Networks work as the middle men between Advertisers and Publishers to make sure that the ads are shown on the best publishers for the ad. 
  3. Share of Voice
    • Sensor Tower utilizes Share of Voice (SOV) as our metric for measuring the percentage of impressions an advertiser has from the total number of impressions sent from an ad network and the number of impressions sent to a publisher from a selected ad network
  4. Ad Advertiser
    • Within Ad IntelligenceSensor Tower defines advertisers as apps that are running mobile ad campaigns on iOS or Android within our selected networks.
  5. Ad Publisher
    • Within Ad IntelligenceSensor Tower defines publishers as the apps that are monetizing their platform by displaying ads to their users.

Usage Intelligence

  1. Active User
    • An Active User is defined as any phone user that has at least one session in a specific time period. If a user has more than one session in the selected time period, they will still only count as one Active User for that time period. Sensor Tower breaks out these Active Users into three separate time periods stated below, Daily, Weekly and Monthly Active Users.
  2. Session Metrics
    • Session
      • Apple: A Session defined by Apple is anytime a user brings an app to the foreground of the phone for more than 2 seconds. A session concludes when the user navigates completely away from the app, to the home screen or another app (the app is no longer in the foreground).
      • Google: A Session defined by Google is anytime a user brings an app to the foreground of the phone for more than 2 seconds, however the session is closed as soon as the app launcher is opened. (This typically causes Google to have more sessions, however the sessions will slightly shorter than Apple's.)
    • Session Count 
      • The Session Count metric illustrates how often users have a Session on the application per day, week, or month. In the platform this is denoted in a percentage which shows what percent of users are using the app once a day, twice a day, three times a day, etc. 
    • Session Duration 
      • The Session Duration metric shows the average of how long users are within each Session. The first column of Session Duration shows the time period from “0-3 seconds,” however because a Session must be more than 2 seconds to count as a Session, this column shows Sessions from 2-3 seconds in length. 
    • Time Spent
      • The Time Spent metric is a combination of the Session Count and Session Duration metrics. It will show the overall average amount of time that the user spends within an application over the selected time period (Day/week/month). This will include the duration of all sessions rather than just the duration of a single session.
  3. Retention
    • Retention is defined as the percent of users who have a session with an application “x” days after installation. “Day 1” is the day after the application was installed. "Day 2" is the following day and the percentage chance a user will have a session on the second day of having the app installed on their device. 
  4. Demographics
    • Our Demographics metric measures the ages and gender breakups of an application’s users. We spilt these ages ranges up into 0 – 17, 18 – 24, 25 – 34, 35 – 44, 45 – 54, and 55+.
  5. Increased Chance of Use
    • The Increased Chance of Use metric shows how more likely an app is to be used, by these users compared to the typical user. If the typical user has a 20% chance of using an app, but has Increased Chance of Use of 10%, that user now has a 30% chance of using that app.


Miscellaneous

  1. Soft Launched App
    • A Soft Launched app is any app that hasn't been fully released to the Global market and is still being 'tested' in specific markets. Our Global Fields section can provide more information towards how we organize these apps.
  2. Visibility Score
    • Visibility Score is our proprietary measure of how visible an app is in keyword searches and chart rankings for a particular country. There are several other inputs that are also included in the calculation, but search and chart rankings are the primary components. 
  3. Sensor Score