Common Questions and Terms

Discover the answers to the most commonly asked questions about Sensor Tower.

Sensor Tower supports a multitude of countries for all of our products across the platform. Currently we support 90 countries which we h...
For App Intelligence, the data is updated and available hourly to keep you up-to-date on any category ranking, review, keyword ranking a...
The Download metric that is tracked in our Store Intelligence platform is the unique download per iOS or Google Play account.  That ...
Sensor Tower utilizes Net Revenue as our metric for measuring app earnings. Our App Store and Google Play revenue is Net; as estimates r...
Apps launched worldwide usually have cashflow in the currency of local Apple App Store and Google Play Store. Sensor Tower shows app pri...
On the App Store Analytics feature, you are able to view your iTunes Connect Analytics on your Sensor Tower account. There are a variety...
Sensor Tower utilizes Share of Voice (SOV) as our metric for measuring the percentage of impressions an advertiser has from the total nu...
Visibility Score is our proprietary measure of how visible an app is in keyword searches and chart rankings for a particular country. Th...
Within Ad Intelligence, Sensor Tower defines advertisers as apps that are running mobile ad campaigns on iOS or Android within our selec...
Within Ad Intelligence, Sensor Tower defines publishers as the apps that are monetizing their platform by displaying ads to their users....