Consumer Intelligence

Unfiltered insights into how users are engaging with the world’s biggest and most important apps using data derived from Sensor Tower’s trusted panel of millions of mobile users

Consumer Intelligence Methodology

Like our Ad Intelligence and Usage Intelligence products, the data found within Sensor Tower’s Consumer Intelligence is derived from a series of panel-based apps that are purpose-built from the ground up to provide the most accurate metrics possible while delivering world-class user privacy and security.

However, the data within Consumer Intelligence is free of additional filtering, allowing for the most robust picture of the global engagement of many of the most popular apps in the world. Harnessing this data directly from our panel gives us insights such as how users are engaging with an app (including time spent and session count), how sticky an app's users are (week-to-week retention and churn metrics) and when users interact with an app (time of day). 

Our panel apps have always abided by global privacy and security standards, and have been independently verified to comply with GDPR. Every data point is anonymized, stripped of any personal information, and aggregated with data from other users.

Was this article helpful?

Have more questions? Submit a request