Definitions of terminology used by Sensor Tower

Power User

Power Users in Sensor Tower are the most valuable customers of an app: they engage with it the most, have the highest lifetime value (LTV) of all users, and are most likely to refer other users (resulting in organic growth).

Note that Power Users in this context may not be the most technologically adept users and this module cannot give insights into the development of, for example, complex user interface elements aimed at those who require advanced functionality.

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