Methodology FAQs

Granular questions about our methodology

How often is data updated?

App Intelligence

Data is updated hourly to keep you up-to-date on any category ranking, review, keyword ranking, and all other App Intelligence data. (Note: Google Play Category Rankings are available daily.) 

Find a better way to express this so that Play store does't seem like a weird afterthought.

Store Intelligence

  • Top Apps/Top Publishers
    The newest data is available each day at 18:00 UTC. At this time, data will be populated through two days prior to the current date (e.g., on 7/15, data will be available through 7/13). Note that when viewing fixed time ranges (i.e., weekly/monthly/quarterly/yearly), data for the entire time range must be available in order to select that time range.
  • App Analysis/Publisher Breakdown/Store Summary
    The newest data is available each day at 12:00 PM UTC (5:00 AM PT). At this time, data will be populated through the date prior to the current date (e.g., on 7/15, data will be available through 7/14).
  • Please Note: The latest downloads and revenue estimates are subject to change. On any given day, estimates are not yet final for the most recent five days. These estimates may change in subsequent days as more source data is processed and made available for use in our modeling process. 

Ad Intelligence

All data is updated daily. The data is available at 5:00 PM PST the following day.

Usage Intelligence

Daily Active Users (DAU) is updated daily and the most recent data is available at 5:00 PM PDT two days later. (We will refine and finalize DAU over the following seven days from the initial posting, however these adjustments will be quite small and lessen over the seven day period.)

Engagement Metrics such as Session Count, Session Time, Demographics, and others are updated quarterly and available on the 4th of the following month.

App Teardown

For App Teardown, we check for both app version updates and app SDK data daily.

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