Sensor Tower has a helpful pattern called Unified Data, which connects apps and data between the App Store and Google Play Store.
Unified data enables two main kinds of use cases: it lets users analyze data synthesized from both stores, and it also lets a user compare corresponding data across both stores. These data can be enabled by switching the Store Picker to the
Unified Store. This option is available throughout the Sensor Tower platform, prominently in Store Intelligence, App Intelligence, and Usage Intelligence.
Unified Apps and Publishers
Unified Apps are a composite app created by Sensor Tower. We use AI and manual oversight to add iOS and Android sub-apps into one Unified App. You can use the checkbox to select or de-select all apps.
It works whether you have the App Store, Google Play, or Unified store selected, so you can control just unified iOS apps or unified Android apps.
Unified Publishers function in the same way, aggregating the publishers of every Unified App together to provide a holistic view of publisher data.
The concept of a Unified Store requires a notion of Unified Categories. There are more categories on the Google Play Store than the App Store, so unified categories are based on App Store categories, with Google Play categories are mapped to the most similar App Store category. That means that sometimes multiple Google Play categories are mapped to a single unified category.
Unified Category Mapping
|iOS Category ID||iOS Category||Android Category||Android Category ID|
|0||All Categories||All Categories||all|
|6016||Entertainment||Entertainment, Events, Comics||entertainment, events, comics|
|6023||Food & Drink||Food and Drink||food_and_drink|
|6027||Graphics & Design||Art and Design||art_and_design|
|6013||Health & Fitness||Health and Fitness||health_and_fitness|
|6012||Lifestyle||Lifestyle, House & Home, Parenting||lifestyle, house_and_home, parenting|
|6011||Music||Music and Audio||music_and_audio|
|6010||Navigation||Travel & Local, Auto & Vehicles, Transportation||travel_and_local, auto_and_vehicles, transportation|
|6009||News||News & Magazines||news_and_magazines|
|6008||Photo & Video||Photography, Beauty, Media & Video,Video Players & Editors||photography, beauty, media_and_video|
|6007||Productivity||Productivity, Personalization||productivity, personalization|
|6005||Social Networking||Social, Dating||social, dating|
|6003||Travel||Maps and Navigation||maps_and_navigation|
|6002||Utilities||Tools, Libraries & Demo, Communication||tools, libraries_and_demo|
|7001||Games / Action||Games Action||game_action|
|7002||Games / Adventure||Games Adventure||game_adventure|
|7003||Games / Casual||Games Casual||game_casual|
|7004||Games / Board||Games Board||game_board|
|7005||Games / Card||Games Card||game_card|
|7006||Games / Casino||Games Casino||game_casino|
|7009||Games / Family||N/A (in kids category)||N/A|
|7011||Games / Music||Games Music||game_music|
|7012||Games / Puzzle||Games Puzzle||game_puzzle|
|7013||Games / Racing||Games Racing||game_racing|
|7014||Games / Role Playing||Games Role-Playing||game_role_playing|
|7015||Games / Simulation||Games Simulation||game_simulation|
|7016||Games / Sports||Games Sports||game_sports|
|7017||Games / Strategy||Games Strategy||game_strategy|
|7018||Games / Trivia||Games Trivia||game_trivia|
|7019||Games / Word||Games Word||game_word|
|10000||Kids / Ages 5 & Under||Family||family|
|10001||Kids / Ages 6-8||Family||family|
|10002||Kids / Ages 9-11||Family||family|
Periodically, Google Play and the App Store may deprecate or rename categories. When this occurs, the corresponding categories within Sensor Tower will be adjusted to reflect these changes. Often, this means consolidating or reclassifying apps into new or existing categories.
An example of this would be the deprecation of the
Catalog category in iOS or the merging of the Android categories
Maps & Navigation.