Ad Intelligence

Ad Intelligence helps app marketers understand how mobile apps are using paid app-install campaigns to grow

Ad Intelligence Methodology

The data found within Sensor Tower’s Ad Intelligence product is derived from a series of panel-based apps that are purpose-built from the ground up. We provide the most accurate metrics possible while delivering world-class user privacy and security.

We capture when users are exposed to advertisements for or inside various mobile apps and aggregate this data in more general trends on creatives and advertising Share of Voice across our panel.

This data generates Top Advertiser and Top Publisher Rankings by Share of Voice (SOV) across our supported ad networks. It also enables us to capture ad creatives shown to our panelists, which are displayed to Ad Intelligence users via the Top Creatives and Creative Gallery interfaces.

Our panel apps have always abided by global privacy and security standards. They have been independently verified to comply with GDPR.

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