Other product features

Powerful features not specific to any one Sensor Tower product

List of all Global Fields

Below is a list of all the Global Fields currently available within Sensor Tower.

Ad Intelligence

  • Advertised on Any Network Turned on by default
    Differentiate between advertisers that are New (≤28 days SoV w/in last 30 days), Active (>28 days SoV all time), and Never Advertised (<28 days all time).
  • Advertises with Banner Ads
    Identify advertisers who have had Banner Ads on any network, last month, worldwide.
  • Advertises with Full Screen Ads
    Identify advertisers who have had Full Screen Ads on any network, last month, worldwide.
  • Advertises with Playable Ads Turned on by default
    Identify advertisers who have had Playable Ads on any network, last month, worldwide.
  • Advertises with Video Ads Turned on by default
    Identify advertisers who have had Video Ads on any network, last month, worldwide.
  • Returning Advertisers on Any Network
    Discover advertisers that have restarted advertising in the past 30 days, after going dark (no SoV or advertising activity) for at least 90 days.
  • Top Advertisers by Growth on AdMob/Facebook/Unity
    Hone in on advertisers with the top decile of SoV growth on a given network last month in the US.
  • Top Advertisers on AdMob/Facebook/Unity Turned on by default
    Hone in on advertisers with the top decile of SoV on a given network last month in the US.

App Info

  • ARKit
    Identify apps that are built using Apple’s augmented reality kit.
  • Android Install Range
    Filter for Google Play apps based on all-time install volume, which is found on the Google Play store page for an app.
  • App Release Date
    Filter for apps on a specific global release date; Format YYYY/MM.
  • Apple Watch Support
    Filter for apps compatible with the Apple Watch.
  • Category
    Filter for apps based on the developer’s chosen category. In the Unified view, categories are mapped to the iOS categories.
  • Contains Ads Turned on by default
    Filter for Google Play apps that contain ads (Google Play only).
  • Crypto Infrastructure
    Filter Blockchain infrastructures being used for Mobile apps.
  • Editor’s Choice
    Identify apps that are featured in the Editor’s Choice store listing.
  • Free
    Identify apps that are free to download (may contain In-App Purchases (IAPs) etc.).
  • Has Video Trailer
    Apps that have a video trailer in its most popular country.
  • In App Purchases
    Apps that contain In-App Purchases.
  • In-app Subscriptions
    Apps that contain In-App Subscriptions.
  • Inactive App
    Apps that are no longer available in any market or removed from the app store.
  • Is Unified
    Apps that have at least one associated app in both the Google Play and iOS App Store.
  • Is a Game
    Apps that are categorized within the Games category by the developer.
  • Messages/Sticker Support
    Filter for apps that can be integrated into iMessage or have iOS sticker support (iOS only).
  • Price (in USD)
    Filter for apps based off its localized install price for the US.
  • Publisher Country Turned on by default
    Search for apps based on where the publisher headquarters is located.
  • Real Money Gaming & Gambling Turned on by default
    Filter for apps that require users to deposit and withdraw money from skill-based game activities or gambling.
  • Released Days Ago (WW) Turned on by default
    Search for apps based on when its global release date is. Example: If trying to filter for apps released within the last 3 months, apply the 3 months, 1 month, 2 weeks, and 1 week ago tags here.
  • Soft Launch Date Turned on by default
    Search for apps based on the date its soft launch occurred (YYYY/MM).
  • Soft Launched Currently Turned on by default
    Search for apps that are currently soft launching. We recognize a soft launch when an app "launches" in specific markets including Canada, Mexico, New Zealand, and Australia, and only gets downloads from these countries.
  • Stock Ticker
    Search for a specific public company’s stock ticker.
  • Storefront Game Subcategory Turned on by default
    Primary game subcategory identified by developers. Examples: Games/Casual, Games/Strategy. Developers can select two game subcategories for their game in the iOS App Store.
  • Storefront Game Subcategory (Secondary) Turned on by default
    Secondary game subcategory identified by developers. Examples: Games/Casual, Games/Strategy. Developers can select two game subcategories for their game in the iOS app store. Not available on Google Play.
  • iOS App File Size
    Filter for a specific range of app file sizes.

App Ratings

  • Current US Rating
    Filter for the rating for an app’s current version.
  • Global Rating Count
    Filter for apps based on the count of all time star ratings globally.
  • Overall US Rating
    Filter for the all time ratings for an app.
  • US Rating Count
    Filter for apps based on the count of all time star ratings in the US.

App Updates

  • Changed Free to Paid
    App that has changed its pricing from free to paid.
  • Changed Price
    App that has changed its price at least once.
  • Last Price Change Anywhere
    Search for apps based on when their last price change was in any region.
  • Latest Update Days Ago Turned on by default
    App version update.
  • Recent App Update
    Formatted YYYY/MM. If no recent updates use the initial release date.

Game Intelligence

(for more info on our Game Taxonomy, visit here)

  • Game Art Style 
    Filter for games based on Sensor Tower’s classification of a game’s visual style.
  • Game Camera POV
    Filter for games based on camera POV.
  • Game Class
    Filter for games based on Sensor Tower’s classification of a game’s class.
  • Game Cross-Play
    A game is tagged with “true” if it has Cross-Play with at least one other platform.
  • Game Genre Turned on by default
    Filter for games based on Sensor Tower’s classification of a game’s genre.
  • Game Port
    Filter for games based on which devices they were released on and portability.
  • Game Setting
    Filter for games based on Sensor Tower’s classification of a game’s setting.
  • Game Sub-genre Turned on by default
    Filter for games based on Sensor Tower’s classification of a game’s sub-genre.
  • Game Theme Turned on by default
    Filter for games based on Sensor Tower’s classification of a game’s theme.
  • IP: Corporate Parent
    Filter for a specific corporate parent of an app (i.e. the owner of the IP operator) (e.g. Disney).
  • IP: IP Operator
    Filter for a specific IP operator (i.e. the creator of the IP for the Licensed IP) (e.g. Lucasfilm).
  • IP: Licensed IP Turned on by default
    Filter for a specific Licensed IP in a game (e.g. Star Wars).
  • IP: Media Type Turned on by default
    Filter for a specific media type of a Licensed IP in a game (e.g. film).
  • Monetization: Ad Removal
    Filter games that allow players to remove most or all ads with a one-off in-app purchase.
  • Monetization: Free to Play
    Filter games that allow the player to download the game for free and allow developers to monetize engaged players.
  • Monetization: Gacha
    Filter games where the player can only acquire collectibles via a randomized delivery mechanic.
  • Monetization: Live Ops
    Filter games where developers update the game with new content, events, challenges, and in-app purchase bundles on a regular basis.
  • Monetization: NFT/Crypto
    Filter games that connect the player to cryptocurrencies/non-fungible tokens. (Sometimes also called Play-to-Earn)
  • Monetization: Paid Game
    Filter games that require the player to pay up-front to download the game.
  • Monetization: Real Money
    Filter games that allow the player to deposit and withdraw real money by succeeding in skill-based game activities.
  • Monetization: Season Pass
    Filter games that allow the player to access premium rewards from a ladder progression system directly linked to Live Ops events. (Sometimes also called Battle Pass)
  • Monetization: Subscription
    Filter games where subscribers have special benefits and access to exclusive content while subscribed. Game subscriptions are not necessarily automatically-recurring.

OS Permissions

Filter for whether an app has the specified Android permissions turned on:

  • Android Permission: Calendar
  • Android Permission: Camera
  • Android Permission: Cellular Data Settings
  • Android Permission: Contacts
  • Android Permission: Device & App History
  • Android Permission: Device ID & Call Information
  • Android Permission: Identity
  • Android Permission: Location
  • Android Permission: Microphone
  • Android Permission: Other
  • Android Permission: Phone
  • Android Permission: Photos/Media/Files
  • Android Permission: SMS
  • Android Permission: Storage
  • Android Permission: Wearable Sensors/Activity Data
  • Android Permission: Wi-Fi Connection Information

Other Global Fields

Filter for apps based on the app store’s content rating (Infrequent/Mild or Frequent/Intense):

  • Alcohol, Tobacco, or Drug Use or References: iOS only
  • Cartoon or Fantasy Violence: iOS only
  • Content Rating: iOS and Google Play
  • Contests: iOS only
  • Gambling and Contests: iOS only
  • Horror/Fear Themes: iOS only
  • Mature/Suggestive Themes: iOS only
  • Medical/Treatment Information: iOS only
  • Profanity or Crude Humor: iOS only
  • Realistic Violence: iOS only
  • Sexual Content or Nudity: iOS only
  • Simulated Gambling: iOS only
  • Unrestricted Web Access: iOS only

Store Intelligence

  • ARPDAU (Last Month, US) Turned on by default
    Search for apps based on the range of estimated ARPDAU they have received in the last month in the US (Requires both STR and ADI).
  • ARPDAU (Last Month, WW) Turned on by default
    Search for apps based on the range of estimated ARPDAU they have received in the last month worldwide (Requires both STR and ADI).
  • All Time Downloads (WW) Turned on by default
    Search for apps based on the range of estimated downloads they have received over their lifetime worldwide.
  • All Time Publisher Downloads (WW) Turned on by default
    Search for publishers based on the range of estimated downloads they have received over their lifetime worldwide.
  • All Time Publisher Revenue (WW) Turned on by default
    Search for publishers based on the range of estimated revenue they have received over their lifetime worldwide.
  • All Time Revenue (WW) Turned on by default
    Search for apps based on the range of estimated revenue they have received over their lifetime worldwide.
  • Downloads First 30 Days (WW)
    Search for apps based on the range of estimated downloads they have received in their first 30 days in an app store worldwide.
  • Last 180 Days Downloads (WW)
    Search for apps based on the range of estimated downloads they have received in the last 180 days worldwide.
  • Last 180 Days Revenue (WW)
    Search for apps based on the range of estimated downloads they have received in the last 180 days worldwide.
  • Last 30 Days Download (WW) Turned on by default
    Search for apps based on the range of estimated downloads they have received in the last 30 days worldwide.
  • Last 30 Days Revenue (WW) Turned on by default
    Search for apps based on the range of estimated revenue they have received in the last 30 days worldwide.
  • Most Popular Country by Downloads Turned on by default
    Search for apps based on an app’s most popular country by downloads.
  • Most Popular Country by Revenue Turned on by default
    Search for apps based on an app’s most popular country by revenue.
  • Most Popular Region by Downloads
    Search for apps based on an app’s most popular region by downloads.
  • Most Popular Region by Revenue
    Search for apps based on an app’s most popular region by revenue.
  • RPD (All Time, WW) Turned on by default
    Search for apps based on the range of estimated RPD they have received in the over their lifetime worldwide.
  • Revenue First 30 Days (WW)
    Search for apps based on the range of estimated downloads they have received in their first 30 days in an app store worldwide.

 

Teardown

Filter for apps that have the specified SDK integrated:

  • SDKs
AWS Facebook Analytics Singular
AdColony Facebook Login Skillz
AdMob Turned on by default Firebase Square
Adjust Turned on by default Flurry Stripe
Airship Fyber SuperAwesome
Amazon Mobile Ads GameAnalytics Swrve
Amplitude Inmobi Tenjin
Applovin Intercom Tune
Appsflyer Kochava Twilio
Braintree Mintegral Unity Turned on by default
Branch Turned on by default MoPub Unity Ads
Braze Optimizely Verizon
Chartboost PayPal Visa Checkout
CleverTap Plaid Vungle
Chashlytics PlayFab ZenDesk
Facebook React Native ironSource Turned on by default
Facebook Ads Turned on by default Shopify  

 

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