Definitions of terminology used by Sensor Tower


All Revenue available in the Sensor Tower platform is net, which is to say that it reflects the actual revenue made by publishers. This means figures available have already had taxes and app store service fees of 15–30% removed.

Our revenue estimates include spending on paid apps, in-app purchases, and in-app subscriptions. They do not include any spending on real goods and services such as products purchased through Amazon or rides through Uber. We also do not include any ad revenue in our calculations.

Refunds of in-app purchases and subscriptions are accounted for in our revenue estimates.

Sensor Tower converts all revenue estimates from local currencies to USD. Learn more.

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