Glossary

Definitions of terminology used by Sensor Tower

Revenue

Sensor Tower utilizes Net Revenue as our metric for measuring app earnings. Our App Store and Google Play revenue are Net; as estimates reflect app's gross revenue minus 30%, which is the base amount Apple and Google take from all app purchases. Our revenue estimates include spending on paid apps, in-app purchases, and in-app subscriptions.

The revenue estimates do not include any spending on real goods and services such as products purchased through Amazon or rides from Uber. Our estimates reflect the decreased 15% cut Apple and Google take from subscription apps after the first year of service.

All Revenue available in the Sensor Tower platform is net, which is to say that it reflects the actual revenue made by publishers. This means figures available have already had taxes and app store service fees removed.

Revenue estimates do not include any spending on real goods and services such as products purchased through the Amazon app or rides through Uber.

The App Store accounts for VAT (in USD) in all transactions and our Store Intelligence estimates therefore reflect net revenue (i.e. excluding taxes and VAT).

The Google Play Store does not account for VAT, however, and our Store Intelligence estimates consist of net revenue minus base platform taxes.

Sensor Tower converts all revenue estimates from local currencies to USD. Learn more. 

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