Definitions of terminology used by Sensor Tower


The Download metric that is tracked in our platform is a unique download per iOS or Google Play account.

That means we do not count:

  • Pre-installs (i.e., apps that are installed on a phone or tablet by default)
  • Re-downloads (e.g., installing, then deleting, then reinstalling the same app)
  • App updates (e.g., a user upgrading to version 2.1)
  • Subsequent downloads on new or additional devices for existing iOS or Google Play account (e.g., buying a new iPhone and restoring all apps that were on a previous iPhone. The same logic applies to purchasing a new tablet.)

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