Definitions of terminology used by Sensor Tower


The Download metric that is tracked in our platform is a unique download per iOS or Google Play account.

That means we do not count:

  • Re-downloads (e.g. installing, then deleting, then reinstalling the same app)
  • App updates (e.g. a user upgrading to version 2.1)
  • Subsequent downloads on new or additional devices for existing iOS or Google Play account (e.g. buying a new iPhone and restoring all apps that were on a previous iPhone. The same logic applies to purchasing a new tablet.)

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