The Download metric that is tracked in our platform is a unique download per iOS or Google Play account.
That means we do not count:
- Pre-installs (i.e., apps that are installed on a phone or tablet by default)
- Re-downloads (e.g., installing, then deleting, then reinstalling the same app)
- App updates (e.g., a user upgrading to version 2.1)
- Subsequent downloads on new or additional devices for existing iOS or Google Play account (e.g., buying a new iPhone and restoring all apps that were on a previous iPhone. The same logic applies to purchasing a new tablet.)