Definitions of terminology used by Sensor Tower

Visibility Score

The Visibility Score is our proprietary measure of how visible an app is in keyword searches and chart rankings for a particular country. 

Search and chart rankings are the primary components, though several other inputs are also taken into consideration.

Visibility Score allows you to measure the progress of your App Store Optimization (ASO) on App Intelligence. It is very difficult to quantify App Store visibility on downloads alone because there are so many different reasons why your downloads could have increased. However, since Visibility Score is only focused on your app’s rankings, it is a much more specific and meaningful metric for ASO.

Its value ranges from zero to millions, but it has no maximum value. What is considered a "great" Visibility Score will vary greatly by industry and country, so it is most useful when comparing your app's visibility versus that of other similar apps in the same country.

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