The Difficulty Score determines how hard it is for an app to be ranked at the top for a given keyword.
Our difficulty score is made up of a few factors:
- Number of apps ranking for this term
- Number of downloads the top apps have
- Number of reviews and ratings the top apps have
- Traffic Score
- How much movement there is among the top search results
- A few other small factors
These factors combined determine how hard it is to rank in the top search results for a given keyword. None of these factors are directly related to a specific app, so the difficulty score is actually attributed to the keyword.
A lower difficulty score means it will be easier to rank in the top search results when this keyword is searched. The difficulty score is on a logarithmic scale (base 10) from 0-10, with 10 being the most difficult. Apps with a higher number of downloads may find it easier to go after keywords with a higher difficulty score.
Keywords with historically very low traffic may not have a Difficulty Score. However, if a keyword is tracked by any Sensor Tower user, we will start collecting the relevant data and make its Difficulty Score available to all users by default.