The Internationalization feature benchmarks your selected app’s localization in each market where you have a presence against the category average or a specific competitor. You can easily identify whether your own or your competitors’ apps are fully localized in a given country or against a selected category within the app stores.
This distribution is based on all-time downloads. For a specific time period and country split, please use Store Intelligence: App Analysis or Usage Intelligence: Active Users.
In the example below, 25.85% of Instagram's all-time downloads came from the U.S. When compared to Twitter's 31.13%, Instagram has 0.83X less share of its downloads in the U.S. However, Instagram has 1.33X more of its download share in Australia compared to Twitter.
"Self" refers to the app selected (Instagram) and is represented by colored bars. "App" refers to the app you're comparing against (Twitter) and is represented by the black line overlaid on the colored bars.