It is crucial to recognize the strengths and weaknesses of your competitors in order to develop effective strategies for your app or business. You'll need to keep an eye on recent entries to the mobile app marketplace and understand any factors that contributed to an increase in the downloads or revenue of more successful apps. Our App Analysis module provides an in-depth store overview to pinpoint these exact moments and identify potential opportunities.
This guide focuses on utilizing our App Analysis tool for strategic competitor analysis to dive deeper and benchmark app performance within any cohort. Using this module, you can examine any app's performance in-depth and dig deeper into revenue and downloads breakdown by:
- Device (iOS only)
App Analysis by App
Here we can examine the success of any app in detail and pinpoint competitor threats or performance changes. Analyze and compare downloads and revenue for multiple apps side-by-side, select a specific country or category to track performance in any cohort.
Evaluate all-time performance for any apps using our Align by Launch feature (available throughout App Analysis) to analyze all-time performance since launch for multiple apps. Enter multiple apps to compare and set benchmarks for your own app.
The graph above illustrates the progress of both apps since their respective launch dates. Despite being relatively new to the App Store, Fortnite had a tremendous number of downloads in comparison to Clash of Clans at the 10-month mark. Align by Launch also helps visualize future projections, plan monetization strategies pertinent to user acquisition, and forecast app lifecycles. You can also compare the Average Revenue per Daily Active User (ARPDAU) for any apps, more info is available here.
Note: The custom date range is disabled during Align by Launch; however, you can adjust date granularity beneath app icons.
In this module, we introduce another performance metric, Revenue Per Download (RPD), to benchmark an app's monetization and Lifetime Value (LTV). RPD is a measurement of the average revenue an app earns per user Download. We display this metric to compare the lifetime value and calculate the health score for any app.
RPD = cumulative download ÷ cumulative revenue
To sum things up, RPD is a clear indicator of an app's overall per-user revenue. This tool allows you to track the performance of any recent app updates, changes to monetization strategies, and measure the impact of live ops events over a rolling duration of 7, 30, and 90 days. Pay attention to any sudden spikes or dips to monitor the success of any new features, and use this as a signal to inform improvements where necessary. RPD is also useful for comparing app performance against competitors and monitoring product-related updates.
The graph below is set to a 30-day rolling duration to highlight an increase in RPD as a direct result of a new (Gold Pass) in-app purchase around November 2019. It seems like this strategy proved successful among players as not only did the revenue steadily increase but the Gold Pass is now a regular iAP. Try creating a Custom Field to monitor a specific cohort throughout App Analysis.
App Analysis by Country
During the development for your app, it's essential to gauge the competitive landscape and factor the global performances of competitor apps. Now that we have identified the most successful apps in Top Apps- we want to track and assess their global presence in the mobile marketplace.
Compare country-level downloads and revenue for multiple apps in the same graph (see below):
In the chart above, we can see the countries where users are most downloading Clash of Clans and Fortnite games in both stores. The largest global markets with the highest number of installs per user were the US, India, and Indonesia.
Our Official Annotations Timeline provides mobile insights that explain sudden shifts and spike's in an app's performance. Click on any '+' to see a detailed explanation or recent app update. For example, the chart below highlights a considerable revenue spike around mid-December from a highly popular Fortnite X Star Wars event. Add your own insights or explanations to share with your team using our Custom Annotations function.
Scroll down to see the table below illustrating this data by a percentage breakdown; collectively, these countries contribute to 33.4% of all global installs with the US, accounting for 49.9% of all net revenue. Notice how the other two countries don't generate as much revenue despite having a large percentage of downloads?
App Analysis by Publisher
Similarly, this module aggregates all selected apps by the same Publisher (developer) to offer insights into their entire library. Here you can examine and compare multiple Publishers to see which Publisher is getting the most downloads or revenue. Use our Publisher Breakdown module to explore publisher performance in more detail.
App Analysis by Device
View metrics for any iOS app to compare how apps are performing on iPad and iPhone devices. Discover which platform is monetizing best and explore download distributions before launching any new products or features.
Decide which apps you want to track for benchmarking
Select the analysis type by Country, Publisher, App or Device
Choose a store to view data for (App Store, Google Play or Unified)
Filter Data by Countries, Date, Device, and Categories
Adjust date granularity (Day, Week, Month, or Quarter) and choose a success metric (Download, Revenue, ARPDAU, RPD or Align by Launch)
Examine data and download to CSV
Stay one step ahead of the competition and effortlessly track any changes in downloads or revenue using our Custom Alerts. Utilize and model our data with company actuals to predict future performances for millions of apps.