Sensor Tower's Custom Fields surface the cohort of top apps and top publishers you are most interested in. View mobile games currently in soft launch, apps released in the past three months, publishers that surpassed one million downloads in the last 30 days, and more. Custom Fields can enhance your analyses to be more meaningful to your organization. Tag any app in the app store with a custom field to categorize it further. 

For example, you could tag every competitor app with a custom field that states this app is a Competitor. Once created, you can filter any of Sensor Tower's graphs with this new Competitor Custom Tag, and it will only display these competitor apps. You can choose whether to make your Custom Fields private to you or visible to all individuals who have been associated with your organization.

Custom Fields can be used to filter apps across Store Intelligence, Ad Intelligence, and Usage Intelligence products; however, you can view and change an app's Custom Fields within App Overview. 

If you'd like to tag a large number of apps at the same time, please use our CSV Method.

Edit Custom Fields in App Overview

You can view all of an app's Custom Fields and how it is tagged within each of those custom fields at the bottom of the App Specific Details section.

1. To make any changes to an app's custom fields, click Edit Custom Fields in the bottom right.

2. Remove a Custom Field

   1. To remove any Custom Field, click the   to the right of the field.
      
   2. You will be asked to confirm this change, as well as given the option to remove the tag from all sub-apps of a unified app.
   3. To confirm, click Remove Field.

      This will only remove the Custom Field from the selected app; it will not delete the Custom Field itself. To delete a Custom Field, click Manage Custom Fields. 

3. Choose a different tag

   To select a different tag from any Custom Field, select the desired tag from the field's dropdown. For those Custom Fields with many tags, you can easily locate the desired tag by typing its name in the text box.
   

4. Apply a pre-existing Custom Field to an app

   1. To tag an app with a pre-existing Custom Field, select it using the Select Custom Fields dropdown. You can easily locate the desired field by typing its name in the text box.
      
      
   2. The selected field will appear at the top of the list of Custom Fields. To apply the Custom Field, select the appropriate tag with the Select Tag dropdown.
   3. By default, only the selected sub-app will be tagged but all of a unified app's sub-apps can be tagged by clicking the Apply to all X apps button.

5. Create and apply a new Custom Field to an app

   1. To tag an app with a new Custom Field, click on the Select Custom Fields dropdown and choose + Add New Custom Field.
      
      
   2. Name your new Custom Field and enter one or more Tags separated by commas.
   3. Set the field's visibility by checking or unchecking the Visible to the rest of my organization checkbox.
   4. When your new Custom Field has been set-up as desired, click Add Field.
   5. The new field will appear at the top of the list of Custom Fields. To apply the Custom Field, select the appropriate tag with the Select Tag dropdown.
   6. By default, only the selected sub-app will be tagged but all of a unified app's sub-apps can be tagged by clicking the Apply to all X apps button.
6. When all updates have been made, click Done to leave the Edit Custom Fields mode.

If you wish to edit a Custom Field (e.g., rename it, delete it or change its visibility), select Manage Custom Fields in the bottom left of the Edit Custom Fields mode.