Consumer Intelligence

Unfiltered insights on how mobile users are engaging with the world’s biggest and most important apps using data derived from Sensor Tower’s trusted panel of millions of mobile users

Cohort Engagement

(Currently only available for Google Play)
 

Sensor Tower’s Cohort Engagement product gives subscribers direct access to Sensor Tower’s proprietary panel of mobile users in order to better understand consumer behavior and changing use patterns on the world’s most popular mobile apps.

 

What is Cohort Engagement?

With Cohort Engagement you can select the users of either a single app, group of apps, or entire category and then see how much (Time Spent ) and how often (Session Count ) these users use other apps, groups, or categories. 
 

For example, you can select the users of Tinder and see how much the users of Tinder use the Bumble app.

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You can make this a little more complex by selecting groups instead of singular apps. Select an entire group of Dating apps and see how the users of these Dating apps might use another group of apps like Ride Sharing apps.

 

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Easily click the Show Baselines toggle and see if these users are using the app, group, or category, more or less than the rest of its users. This way you can truly see if one group of users has a consistent effect on another app’s usage.


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Cohort Engagement Methodology

Consumer Intelligence pulls this unfiltered data directly from Sensor Tower’s own proprietary panel of mobile users. We capture raw session data from our users and aggregate it by app, group of apps, or category to determine how these users might use another app, group, or category. 

Cohort Engagement will determine which users and sessions will be pulled into the graph by the app, group, or category selected and the date range selected. Cohort Engagement data will analyze the Active Users for the app, group, or category from the start of the date range minus 30 days to the end of the date range.

 

Apps:

For example, let’s analyze the users of Tinder and see how much Time Spent they have on Bumble. With the date selector set to September 7, 2020 - October 25, 2020, this will analyze any of Tinder’s users who have logged a session since August 7, 2020 to October 25, 2020. Any user who has used Tinder during this period will be used in this analysis. Cohort Engagement will then determine the average amount of time spent on Bumble across all of these Tinder users for each week between September 7, 2020 and October 25, 2020.

Groups and Categories:

This is similar for a group of apps or a category of apps. Cohort Engagement will analyze all of the active users of the selected group or category in the time period selected plus the 30 days prior to the beginning of the time period. Cohort Engagement will then show the average amount of time spent in this group of apps or category by adding up the average time spent for each app within this group or category. 

Cohort Engagement Definitions & Thresholds

The apps, categories, and groups Sensor Tower has made available in Consumer Intelligence have been selected by a combination of the amount of data our panel provides on specific apps, a confidence threshold of that data, and a curated selection of the most influential apps by our expert analysts. 

App: 

An App within Cohort Engagement refers to a mobile app. We will provide Cohort Engagement data on any app that exceeds a consistent 1 million DAU for a sustained period of time in 2020. This threshold is in place as apps are only available in Cohort Engagement if we have enough session data from our panel to be confident in the results. 

Group: 

A Group within Cohort Engagement is a curated list of apps hand-selected by our expert analysts that they have determined define that specific sector of the market. You can see a full list of apps in each Group here: Consumer Intelligence's Available Apps

Category:

A Category within Cohort Engagement refers to the top 50 apps by downloads, in a quarter, from one of the Google Play Store’s defined categories. For example, if the Entertainment Category is selected, then Cohort Engagement will pull in the active users from the top 50 Entertainment apps by downloads. The top 50 apps are updated each quarter. 

Additional Notes:

  • Cohort Engagement data can be viewed by the following regional filters: Worldwide, Latin America, Southeast Asia and US. 

  • Cohort Engagement data is only available from March 30th, 2020 onwards.

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