Usage Intelligence

Benchmark global mobile usage and engagement based on the industry’s largest proprietary mobile app panel

User Insights: Demographics

The Demographics feature in User Insights pulls in Age and Gender data regarding the usage of a specific app. The Demographics section determines the percentage of users in each age range from 18-24, 25-34, 35-44, 45-54, and 55+. The Demographics section also determines the percentage of male-to-female users for apps. Demographics also provides the Average age and the percentage of users under the age of 25 so that you can get a full view of the users of apps.

Compare age ranges and demographics of user bases for up to 5 apps to identify potential user groups for targeted marketing campaigns to increase adoption. 

You can narrow down the data shown geographically. Country-level retention trends are available for 12 countries: US, Australia, France, Germany, United Kingdom, Italy, Canada, South Korea, Japan, Brazil, India, and Spain. Demographics can also be viewed by region.  


Below the graph of Demographics, there is a table with more details on the data from the graph.


All of this data is also Exportable to a CSV via the Download CSV button.

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