What are Confidence Indicators?
Sensor Tower's Usage Intelligence strives to provide reliable and accurate estimates on mobile app engagement. Our estimates are driven by data sourced from our proprietary panel of approximately 10 million iOS and Android users worldwide. However, even with a panel of this magnitude, we are unable to provide engagement estimates for smaller and more regional apps that have a low number of Daily Active Users (DAUs). Furthermore, the consistency and comprehensiveness of our estimates for apps that are included in Usage Intelligence can be impacted by an app’s prevalence within our panel. To convey this information to our subscribers, all apps accessible in Sensor Tower Usage Intelligence display Confidence Indicators. These Confidence Indicators change from app to app and from product to product and were designed to give you transparency into our data.
How to Read Confidence Indicators
Confidence Indicators are split into 3 different colors which depict how strong the data is behind each app in the specific product/feature selected. The colors are Green, Yellow, and Red: