The Advertiser Breakdown feature offers insight on the most prominent apps advertising in a particular publisher in any country, across all major ad networks, and for any date range. The graph displays a graphical breakdown of Share of Voice (SOV) by advertisers. Identify which advertisers are running the most ads within a publisher to determine how your competitors are running their mobile ad campaigns.
You can switch between a line chart and a market share chart by clicking on the Plot Type drop-down menu.
Share of Voice (SOV)This Advertiser Breakdown chart illustrates the market share of advertisers who are showing ads on Homescapes via Unity.
Below the Share of Voice (SOV) graph is a ranked list of the top advertisers by SOV in a given ad publisher for the selected time period that includes the SOV for the selected date range.