Ad Intelligence

Ad Intelligence helps app marketers understand how mobile apps are using paid app-install campaigns to grow

Publisher Insights: Advertiser Breakdown

The Advertiser Breakdown feature offers insight on the most prominent app's advertising in a particular publisher in any country, across all major ad networks, and for any date range. The graph displays a graphical breakdown of Share of Voice (SOV) by advertisers. Identify which advertisers are running the most ads within a publisher to determine how your competitors are running their mobile ad campaigns. You can switch between a line chart and a market share chart by clicking on the Plot Type drop-down menu. 

 

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Share of Voice (SOV)This Advertiser Breakdown chart illustrates the market share of advertisers who are showing ads on Homescapes via Unity. 


Below the Share of Voice (SOV) graph is a ranked list of the top advertisers by SOV in a given ad publisher for the selected time period that includes the SOV for the selected date range. 

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