Ad Intelligence

Ad Intelligence helps app marketers understand how mobile apps are using paid app-install campaigns to grow

Advertiser Insights: Network Analysis

With the Network Analysis feature, you can track where your competitors are advertising and how their Share of Voice (SoV) had varied over time across ad networks where they are spending. You can correlate SoV trends within an ad network with changes in Category RankingsDownloads, or Revenue to analyze how the app's ad spending has impacted its popularity within your selected app store.

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Look at a side-by-side comparison of SOV by network by adding in a cohort of apps. You'll be able to analyze historical trends in SOV data for particular apps to understand past and current mobile ad campaigns an app has run or is currently running.


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Interested in analyzing this data by country? Check out our Global Analysis feature.

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