Store Intelligence

Gain a comprehensive view of the mobile app market with Store Intelligence

Game Summary

The Game Summary module of Store Intelligence measures Download and Revenue performance of the entire Games category on the App Store and Google Play, broken out by App Store and Google Play store-defined Game Subcategories. Game Summary can help identify consumer trends and which categories are most competitive.

For more specialized analysis of mobile games, you can use the Game Intelligence feature, which supports Sensor Tower’s own game descriptive tags, and captures the top 20,000 games since 2017.


Game categories are different on the App Store and Google Play.

  • On Google Play, all games belong to only one game category. There are no sub-categories; the structure is flat.
  • On the App Store, apps have a primary category and, optionally, a secondary category. If either of those categories is Games, then the app may also belong to zero, one, or two-game sub-categories. There is no primary game sub-category.

Since most games on the App Store will belong to two sub-categories, it can be easy to accidentally double-count downloads and revenue. (It's also possible for apps to not be counted at all, if they're not published with a sub-category, like Discord or the Playstation app).

We've put some restrictions in place on the Game Summary frontend when the App Store is selected to avoid double-counting:

  • Only the Line Plot Type is allowed when multiple game categories are selected.
  • There is no 'Totals' row in the Game Category view for downloads and revenue tables.
  • Country and Device views only allow a single game category to be selected at a time.

These restrictions do not apply to Google Play. Because the App Store and Play have slightly different game categories, and because of the risks of double counting, the Unified store is not supported in Game Summary.

Game Summary only supports current (non-deprecated) actual game categories:

  • On the App Store, legacy game categories "Dice" and "Educational" are not supported.
  • On Google Play, legacy game categories "Game/Widgets" and "Game/Wallpapers" are also not supported.
  • Additionally, "Family" is sometimes presented as a game category in Google Play, but is a different kind of classification, which overlaps with actual game categories and in this context, would introduce double-counted data.

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