App Intelligence

App Intelligence is a comprehensive toolkit for evaluating and optimizing an app’s organic strategy

App Profiles: App Update Timeline

In our App Update Timeline feature, you can track the most important updates to any app, including changes to its name, description, price, icon, screenshots, file size, and much more. 

Select only those updates you are interested in using the Update Types dropdown. The App Update Timeline is especially powerful when used to dive deep into the updates shown within Category Rankings and Keyword Rankings

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The visuals and meta-data displayed within Sensor Tower are those of a logged-out user without any of the personalization that a logged-in user might experience based on their account behavior and connected devices. Similarly, A/B testing may sometimes cause an app's details as seen on a user's device to differ slightly from that seen on the Sensor Tower platform.

App Store update types

App Discovery

  • Name
    The name of the app.
  • Subtitle
    The subtitle of the app.
  • Description
    Description of what the app does, how users can benefit from using it, etc.
  • Promo Text
    Promotional text that appears above the description and is up to 170 characters long.
  • Category
    The primary and secondary categories to which the app is assigned.
  • Featured Reviews
    Popular reviews displayed at the top of the reviews section.
  • Related Apps
    A selection of apps that might also appeal to the user.

Visuals

  • Icon
    The icon of the app.
  • Screenshots
    Images and videos that visually communicate the app’s user experience.
  • Watch Icon
    The icon of the app appearing on Apple WatchOS if the app is watch-enabled.
  • Watch Screenshots
    Images captured from the app’s WatchOS user interface if the app is watch-enabled.
  • Message Icon
    The icon of the app in iMessage.
  • Message Screenshots
    Images of the app as it appears in iMessage.

Support

  • Languages
    Languages supported by the app.
  • Countries
    Countries or regions in which the app is made available. 
  • Version
    Changes to the app's version.
  • Support URL
    The URL that directs users to the app's support team.
  • Supported Devices
    The iPhones and/or iPads that the app runs on.
  • File Size
    The size of the app file.
  • Minimum OS Version
    The oldest iOS version supported by the app.
  • Watch Enabled
    Whether the app is enabled for Apple WatchOS.
  • Message Enabled
    Whether the app is enabled for iMessage.

Other

  • Publisher Name
    The name of the app publisher.
  • Publisher Transfer
    When the app is transferred from one publisher to another.
  • Price
    The price of the app, otherwise Free.
  • Top In-App-Purchases
    In-app purchases ranked by popularity.
  • Content Rating
    The age rating that indicates any objectionable material the app may contain.
  • Advisories
    Objectionable material that the app may contain, as well as its frequency.

Google Play update types

App Discovery

  • Name
    The name of the app.
  • Description
    Description of what the app does, how users can benefit from using it, etc. Up to 4,000 characters long.
  • Category
    The Google Play Store category under which the app is filed.
  • Featured Reviews
    Popular reviews displayed at the top of the reviews section.
  • Related Apps
    A selection of apps that might also appeal to the user.
  • Short Description
    The short description that can be expanded to see the full description that is up to 80 characters long.
  • Install Range
    The number of all-time installs grouped by range, e.g., 5,000–10,000, 10,000–50,000.

Visuals

  • Icon
    The icon of the app.
  • Screenshots
    Images and videos that visually communicate the app’s user experience.
  • Feature Graphic
    Graphic of the app used when featured.

Support

  • Countries
    Countries or regions in which the app is made available. 
  • Version
    Changes to the app's version.
  • Support URL
    The URL that directs users to the app's support team.
  • File Size
    The size of the app file.
  • Minimum OS Version
    The oldest Android OS version supported by the app. 

Other

  • Publisher Name
    The name of the app publisher.
  • Price
    The price of the app, otherwise Free.
  • Contains Ads
    Notice that appears beside the app's icon informing users if it contains in-app ads.
  • Content Rating
    Ratings assigned to apps, determined by app developer's questionnaire responses.

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