App Intelligence

App Intelligence is a comprehensive toolkit for evaluating and optimizing an app’s organic strategy

ASO: Keyword Rankings

In the Keyword Rankings feature, you can track both daily keyword rankings for any app or multiple keywords across multiple apps. Track these keywords across multiple countries, view their traffic score, difficulty score, density, and downloads of all the keywords you’re tracking.




Tracking Keywords for an App

To view Keyword Rankings for any app, select an app from the App Banner. Learn more about managing apps.




When you've selected a new app, a pop-up will appear asking you to select keywords to track. We typically recommend clicking the "Track All Terms" as this will pull in Keywords that Sensor Tower is currently capturing for this app. You may also put in any keywords manually.



Charting by App

When charting by App, you can view keyword ranking for one keyword across multiple apps.
This allows you to compare your keyword ranking against you competitors easily to see exactly how you stack up from keyword to keyword.



Note: When charting by app the right side panel will default to the top 10 apps that rank for the specific keyword on the keyword ranking chart.


Charting by Keyword

When charting by Keyword you can view up to 20 keywords across one app. This will allow you to get a larger picture of how your app is ranking and performing across multiple keywords for deeper analysis into the trends behind your organic search.




The top 10 or 20 keywords is denoted by which column you are currently organizing the data by. If you'd prefer to view the top 10 keywords by traffic, just click the header of the traffic score column and then click "Select Top 10".

When charting by app the right side panel will default to suggesting additional keywords based on the keywords selected on the keyword ranking chart.


Keyword Metrics

  • Traffic Score (out of 10) determines how often this specific keyword is searched within the App Store. A higher Traffic score means more people are searching this term, and more people will see the apps ranking for this keyword.
  • Difficulty Score (out of 10) determines how hard it is for an app to be ranked at the top for this keyword. A lower difficulty score means it will be easier to rank in the top search results when this keyword is searched. Apps with a higher number of downloads may find it easier to go after keywords with a higher difficulty score.
  • Keyword Density is a measurement of how frequently a keyword is used in an app's metadata. It counts the number of occurrences of the keyword in the app's Title, Description, and either Subtitle (App Store only) or Short Description (Play only), and then divides that number by the total number of terms. Words like "to" or "and" are discarded.
  • Keyword Downloads is an estimate of how many downloads come from each keyword. Estimates are for a 1-day period, 2 days ago.

Additional Functionality

  • Tabs
    If you want to group lists of keywords together by theme, campaign, or competitor, you can use Tabs. Use the + plus button next to All Keywords to create a new tab.
  • Batch Adding / Removing
    If you want to batch-remove keywords from a tab or stop tracking them entirely, you can use Edit Mode. Click Edit Keywords to engage Edit Mode, then select the keywords you want to remove with checkboxes or the Select All button. Remove keywords with the Delete Selected button. When you're done, click Done Editing to disable Edit Mode.
  • Finding Additional Keywords
    Keyword Suggestions or Keyword Spy feature to find potential keywords to track on Keyword Rankings.
  • Tracking Competitors
    If you are tracking competitors under our Track Competitors feature, competitor apps who rank for a selected keyword will automatically show as a separate colored-line on the graph. You can also share your keyword and ASO work with your coworkers by Sharing Apps and Keywords.

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