App Intelligence

App Intelligence is a comprehensive toolkit for evaluating and optimizing an app’s organic strategy

ASO: Keyword Research

The Keyword Research module reviews potential keywords to optimize your keyword selection. View a keyword's Traffic and Difficulty Scores, as well as the apps currently ranking for the researched keyword.

Use the  icon beside any app to compare its keywords to your own selected app's keywords in our Keyword Spy module.


Features exclusive to App Store apps

  • The Predictive Keyword Rank evaluates the likelihood that your app will rank in the top 10 results for a given keyword. This feature allows you to test the potential effects of keywords identified in Keyword Suggestions, Keyword Spy or, indeed, your own keyword list.
  • Tabs allow you to view an app's iPhone and iPad rankings. The Search Ads tab will allow you to see the top bidders on Apple Search Ads for your particular keyword. 

Keyword metric definitions

  • Traffic Score (out of 10) determines how often this specific keyword is searched within the app store. A higher traffic score means more people are searching this term, and more people will see the apps ranking for this keyword.
  • Difficulty Score (out of 10) determines how hard it is for an app to be ranked first for this keyword. A lower difficulty score means it will be easier to rank in the top search results when this keyword is searched. Apps with a higher number of downloads may find it easier to go after keywords with a higher difficulty score.

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