App Intelligence

App Intelligence is a comprehensive toolkit for evaluating and optimizing an app’s organic strategy

ASO: Search Ads

This module is only available for apps in the App Store.

With Sensor Tower's Search Ads module, you are able to view which keywords your selected app is currently bidding on for Apple Search Ads. You are able to understand Apple Search Ad strategies by app and analyze which keywords your competitors are bidding on compared to your own. This feature illustrates the share of impressions for a specific Search Ad keyword, as well as the keyword's other bidders.

You are able to identify Search Ads opportunities, competitive strategies, and optimize your own Search Ads campaign by analyzing this data. You are also able to view Search Ads data in Keyword Research to view the top apps bidding on a particular keyword.

What is Apple Search Ads?

Apple Search Ads allows you to bid on the top spot for any keyword’s search results whenever a user searches for an app within the App Store, as well as promote your app on the Today Tab and on other apps' Product Pages. Search Ads is an efficient and easy way to help people discover your app on the App Store for iPhone and iPad. More than one app can bid on a specific Apple Search Ads at one time, so apps are really paying for a percentage of how often their app is shown.

Learn more about Apple Search Ads.


Optimizing your Search Ads campaign

The graph below shows the Search Ads share of voice for a specific keyword (in this case, vsco) denoted by the blue keyword to the top right of the graph.


To view any other keyword's Search Ads History, just select the specific keyword you are interested in from the table below the graph. Some keywords are filtered out due to their similarity to already displayed terms. Toggle Display All Keywords to see the complete list — similar words and all.

Sensor Tower only captures detailed data on keywords with a traffic score over 3.0.

In the example below, we see that searches for the keyword vsco resulted in the app VSCO: Photo & Video Editor appearing in the Apple Search Ads top position 83.33% of the time. In 16.67% of searches, InstaSize: Photo Editor Collage would appear in this position. Other apps that have appeared in the top spot for this keyword on other dates did not appear at all on Friday, October 14, 2022.


The table below this graph shows the share of voice of your selected app for each keyword in the specified Date Range. It also shows the Other Bidders on those Search Ads keywords and their respective shares of voice. You can hover over an app's icon to see its name.


You may also see some of the other bidders have an empty icon with a percentage next to it. This is because Apple may not show a Search Ad every time a specific keyword is searched. This empty icon denotes how often no ad appears for a given search keyword. Specifically, in the example below, this means that for the search terms retro fitness, there is a 68.66% chance that no ad will appear.


When you click on any other bidder's share of voice, it will highlight the bidder wherever they appear in the top five bidders of all selected keywords. This makes it easy to see which other keywords bidders are competing for and determine your main competition for these keywords.


To see all bidders for a given keyword, use the Keyword Research module.

Search Ads country coverage

    • Australia
    • Canada
    • France
    • Germany
    • Italy
    • Japan
    • Mexico
    • New Zealand
    • South Korea
    • Spain
    • Switzerland
    • UK
    • United States
    • Argentina
    • Belgium
    • Chile
    • Columbia
    • Czech Republic
    • Denmark
    • Egypt
    • Finland
    • Greece
    • Hong Kong
    • Hungary
    • India
    • Indonesia
    • Ireland
    • Israel
    • Kuwait
    • Malaysia
    • Netherlands
    • Norway
    • Oman
    • Philippines
    • Poland
    • Portugal
    • Qatar
    • Russia
    • Saudi Arabia
    • Singapore
    • South Africa
    • Sweden
    • Taiwan
    • Thailand
    • Ukraine
    • United Arab Emirates
    • Vietnam
    • Austria
    • China

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