Store Intelligence

Gain a comprehensive view of the mobile app market with Store Intelligence

App Analysis

The App Analysis module of Store Intelligence offers the fastest path to viewing the historical download and revenue estimates for an App in Apple's or Google's respective App Store platforms in any date range.

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Follow the steps below to use the App Analysis feature:

  1. Select whether you'd like to see the data broken out by Country, Publisher, Device, or App.
    • App Analysis by Country: compare countries' downloads and revenue side by side within the same graph for the selected apps.
    • App Analysis by Publisher: compare publisher's downloads and revenue side by side within the same graph for the selected apps. When the data is broken out by Publisher like this, you can view the performance of entire publishers. Select as many apps as you like and break the data down by publisher to see which Publisher of the selected apps is getting the most downloads or getting the most revenue. 

      Note: If you'd like to view all of a Publisher's apps or the downloads/revenue of the publisher in full, please use the Publisher Breakdown feature instead. Publisher Breakdown will pull all of the apps under a publisher into the graph. App Analysis by Publisher will only give you the downloads/revenue for the selected apps, but broken out by Publisher. 

       
    • App Analysis by Device: compare downloads and revenue based on device for the selected apps. If you select Unified data, it includes iPhone, iPad, and Android devices. 
    • App Analysis by App: compare apps downloads and revenue side by side within the same graph. It gives you full access to any apps' downloads and revenue allowing you to compare app's success. 
       
  2. Select an App Store - App Store, Google Play or Unified for both app stores.
     
  3. Pick whether you'd like to view the app's Downloads or Revenue
     
  4. Select the App(s) you'd like to view the downloads or revenue for.
     
  5. Then filter the data in whichever way you'd like using the filters at the top of the graph.
     
  6. All of this data is also Exportable to a CSV.

App Analysis helps you understand the direction of app health to identify the threat of competitors and pinpoint times of significant downloads/revenue changes. Breaking down downloads/revenue in different ways allows you to find potential opportunities or risks much easier and faster!

 

Stacked Column Charts on Store Intelligence

Our new feature, Stacked Column Charts, allows users to see a graphical representation of data overlapped on top of each other. These columns make it easier to visually compare multiple apps in a neat and organized manner.

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To toggle on this option:

  1. Navigate to the Plot Type: dropdown menu in the top right corner
  2. Select Stacked Column from list

We also have Grouped Columns which allows users to view a graphical representation of data in columns side by side. By using grouped columns, we can also group the data points into weeks, months, and quarters as shown below. 

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Note: Column Charts are also available in My Sales Metrics and Usage Intelligence

 

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