Sensor Tower’s Ad Intelligence platform is powered by proprietary anonymized advertising data collected from our panel of mobile users around the globe. We follow the highest standards on user data privacy and only report aggregate trends and behavior, however we strive to provide the most actionable data for analysis of the Mobile App Economy.
We are able to capture when users are exposed to advertisements for or inside various Mobile Apps, and we aggregate this data in more general trends on creatives and advertising Share of Voice across our panel.
This data is used to generate Top Advertiser and Top Publisher Rankings by Share of Voice (SOV) across our supported ad networks. It also enables us to capture ad creatives shown to our panelists, which are displayed to Ad Intelligence users via the Top Creatives and Creative Gallery interfaces.
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