Visibility Score is our proprietary measure of how visible an app is in keyword searches and chart rankings for a particular country. There are several other inputs that are also included in the calculation, but search and chart rankings are the primary components. 


Visibility Score allows you to measure the progress of your App Store Optimization (ASO) on App Intelligence. It is very difficult to quantify App Store visibility on downloads alone because there are so many different reasons why your downloads could have increased. However, since Visibility Score is only focused on your app’s rankings, it is a much more specific and meaningful metric for ASO.


Its value ranges from zero to millions, but it has no maximum value. What is considered a "great" Visibility Score will vary greatly by industry and country, so it is most useful when used to compare your app's visibility vs other similar apps in the same country.


Please contact support@sensortower.com with any questions.