The Keyword Research feature reviews potential keywords to optimize your keyword selection. This feature will show the Traffic, Difficulty, and how many apps currently rank for this keyword within the page. You can also view an expanded list of apps that currently rank for the researched keyword. You are able to test the potential effect of a particular keyword, either from Keyword Suggestions, Keyword Spy, or your own keyword list, with our Predictive Keyword Rank module.
The Predictive Keyword Rank evaluates the likelihood that your app will rank in the top 10 results for a given keyword.