The Demographics feature in App Analysis pulls in Age and Gender data regarding the usage of a specific app. The Demographics section determines the percentage of users in each age range from 0-17, 18-24, 25-34, 35-44, 45-54, and 55+. The Demographics section also determines the percentage of male to female users for apps. Demographics also provides the Average age and the percentage of users under the age of 25 so that you can get a full view into the users of apps.
Compare age ranges and demographics of user bases for up to 5 apps to identify potential user groups for targeted marketing campaigns to increase adoption.
Below the graph of the Demographics, there is a table with more details into the data from the graph.
All of this data is also Exportable to a CSV via the Download CSV button.