Global Fields are related to  Custom Fields, but do not require manual creation and set up. Global Fields are automatically created and updated by Sensor Tower - all you need to do is turn on their display. Green borders indicate a Global Field.


Global Fields are turned off by default for all users, but once turned on by you, or by your account administrator, they can be seen and used in the Store Intelligence, Ad Intelligence, and Usage Intelligence, similar to built-in Filters like Device, Country, and Category.



Managing Visibility

To manage visibility of Global or Custom Fields for yourself (or for you organization if you are an admin), navigate to the Custom Fields page of your organization's  Manage Organization Module. You can also reach this page via the Manage Fields short cut button in Store Intelligence, Ad Intelligence, and Usage Intelligence


Once selected, you should see the Custom Fields menu shown:



You should see a page similar to this view:


The terms under Field Visibility are defined below:

  • Organization Visibility: (admins only) Your organization's administrator will see an extra column on the far left called "Organization Visibility".  This column is used to control default visibility of all Fields for all users in the organization (more details on this feature below).
  • User Visibility: Sets your individual user preference for visibility of the both custom and global fields. 
  • Scope: Indicates whether a particular field is Global or Custom. 
  • Apps: Indicates how many apps are currently categorized as belonging to a specific Field
  • Field Name: Indicates the name of the Global or Custom field as it will be display in the Top and Trending Module of Store Intelligence.
  • Tag Values: Lists the different values that this particular Field can take on
  • Expand: Provides additional details about how the number of apps that are currently tagged with each known value from the Tag Values column


Please note that the pages within the platform will only display 7 Fields by default, regardless of your visibility settings in this module.  


*Read below for more information on how to expand display from within Store Intelligence to more than 5 fields.


Additionally, if a Custom Field doesn't have any apps in it, that Field will NOT be displayed in the Top and Trending Module, even if you marked it as  Visible in Manage Account section.


Understanding Admin Controls for Global Fields

When an organization administrator turns a field's Organization Visibility setting to on for a particular Field, that action will also turn the My Visibility setting to on for every user account that is currently registered as part of their organization. Thereafter, individual users can select their personal preference for visibility via the My Visibility column shown above. The reverse action, of an admin turning the company Organization Visibility to off, does not affect the My Visibility settings for existing users (it will affect new users).



For convenience, there are also Select All and Select None toggles at the bottom of the custom tags screen for Admins and Users.

Recognizing Global Fields

When you navigate through our Store Intelligence, Ad Intelligence, and Usage Intelligence platforms, you will notice that any visible Global Fields, such as Is a Game, will be shown with green borders as shown below:



Custom Fields by contrast are not shown with a green border:



Field Counters

The numeric count you see to the right of each Field (Custom or Global) represents the total number of apps that fit this specific criteria. Next to each option within these fields is the number of apps within each selection criteria. 



Please note that not all apps will fit the rank criteria well enough to be displayed in the chart within our different platforms. For instance, within Top Apps in Store Intelligence, only apps that meet the criteria within the top 10,000 apps will be shown.


Managing Field Display in Top and Trending

You can display more than 7 fields and change the sorting within each field's drop down menu by using the Display All Fields button shown below:



This menu will display all Fields for which you have enabled visibility in the Account Management page, as described above. Please note that if you do not have visibility enabled for any Fields, the Display All Fields button shown above will have no effect.


Sorting Field Listings in Top and Trending

All Global Fields have sorting supported. Each Field dropdown list can be sorted to help with selection of items. 



Sort by Count will sort each list by the individual count shown to the right of each Field value: 



Sort A-Z will sort each list by the Field value title in alpha-order. Sort Z-A will sort each list by the Field value title in reverse alpha-order:

All Global Fields are updated daily.


Additional Information

  • Recent App Update : formatted YYYY/MM. If no recent updates, uses initial release date.
  • Latest Update Days Ago : time range examples:
    ~ 1 week - < 10 days 
    ~ 2 weeks - < 20 days 
    ~ 1 month - < 40 days 
    ~ 3 months - < 120 days 
    ~ 6 months - < 240 days 
    ~ 1 year - < 500 days 
    ~ 2 years - < 800 days 
    ~ 3 years - < 1200 days
  • Has Video Trailer : app that has trailer in most popular country
  • Changed Price : app that has never changed it's price
  • Is Unified : if have at least one associated app in both Google Play and App Store
  • Overall US Rating : App store examples:
    3.5 
    4.0 
    4.5 
    Google Play examples:  
    3.1 
    3.4 
    4.3
  • Global Rating Count : range examples:
    0 - 100 
    1K - 10K 
    3M - 5M
  • iOS App File Size : range examples:
    < 10MB 
    50MB - 99MB 
    3GB - 5GB
  • US Price : localized price for US
  • Release Days Ago : time range examples:
    ~ 1 week - < 10 days 
    ~ 2 weeks - < 20 days 
    ~ 1 month - < 40 days 
    ~ 3 months - < 120 days 
    ~ 6 months - < 240 days 
    ~ 1 year - < 500 days 
    ~ 2 years - < 800 days 
    ~ 3 years - < 1200 days
  • App Release Date : format YYYY/MM
  • US Rating Count : range examples:
    100 - 500 
    50K - 500K 
    > 5M
  • US Top IAP Price : price for US, in USD
  • Most Popular Region : name of most popular region, examples:
    Middle East 
    Asia 
    Oceania 
    Central America 
    Results are based on top countries.  European Union has priority over Europe region.
  • Most Popular Language : language, results are based on top countries
  • Soft Launched Currently:
    • True: the release of a new product or service to a restricted audience or market in advance of a full launch. We recognize a soft launch when an app "launches"in specific markets including Canada, Mexico, New Zealand, and Australia, and only gets downloads from these countries.
    • False
  • Current US Rating : rating examples:
    3.0 
    3.5 
    5.0 
    Rating for current app version
  • Android Install Range : range examples:
    50 - 100 
    500 - 1,000 
    10,000,000 - 50,000,000
  • Ratings and rating counts : Android ratings and rating counts are overall or global.

Field Additions

We have updated our fields and included more Global Fields for your Sensor Tower account, these fields include:

  • Last Price Change Anywhere - search for apps based on the time since their last price change in any region
  • All Time Downloads - search for apps based on the range of estimated downloads they have received over their lifetime
  • All Time Revenue - search for apps based on the range of estimated revenue they have received over their lifetime
  • Last 30 Days Download - search for apps based on the range of estimated downloads they have received in the last 30 days
  • Last 30 Days Revenue - search for apps based on the range of estimated revenue they have received in the last 30 days
  • Last 180 Days Downloads  - search for apps based on the range of estimated downloads they have received in the last 180 days
  • Last 180 Days Revenue  - search for apps based on the range of estimated downloads they have received in the last 180 days
  • Downloads First 30 Days  - search for apps based on the range of estimated downloads they have received in their first 30 days in an app store
  • Revenue First 30 Days  - search for apps based on the range of estimated downloads they have received in their first 30 days in an app store
  • All Time Publisher Downloads - search for publishers based on the range of estimated downloads they have received over their lifetime

If you have any questions, please do not hesitate to reach out to support@sensortower.com.