With Sensor Tower's Search Ads feature, you are able to view which keywords your selected app is currently bidding on for Apple Search Ads. You are able to understand Apple Search Ad strategies by app and analyze which keywords your competitors are bidding on compared to your own. This feature illustrates the share of impressions for a specific Search Ad keyword, as well as the keyword's other bidders.
You are able to identify Search Ads opportunities, competitive strategies, and optimize your own Search Ads campaign through analyzing this data. You are also able to view Search Ads data in Keyword Research to view the top apps bidding on a particular keyword.
This feature is only available for our Enterprise App Intelligence users.