With Sensor Tower's Search Ads feature, you are able to view which keywords your selected app is currently bidding on for Apple Search Ads. You are able to understand Apple Search Ad strategies by app and analyze which keywords your competitors are bidding on compared to your own. This feature illustrates the share of impressions for a specific Search Ad keyword, as well as the keyword's other bidders. 


You are able to identify Search Ads opportunities, competitive strategies, and optimize your own Search Ads campaign through analyzing this data. You are also able to view Search Ads data in Keyword Research to view the top apps bidding on a particular keyword. 


The graph below shows the Search Ad History for a specific Keyword (In this case the keyword: "Snapchat") denoted by the blue keyword in the top right of the screen. To select any other Keyword's Search Ad's History, just click the specific keyword you are interested in, in the table below the graph. You can view all of the Keywords Sensor Tower captures for Search Ads by clicking "Display All Keywords" under the graph, which will expand the list to include like-keywords to the ones already showing. 


Note: Sensor Tower only captures data on Keywords with a traffic score over 3.0



This feature is only available for our Enterprise App Intelligence users.