An Active User is defined as any phone user that has at least one session in a specific time period. If a user has more than one session in the selected time period, they will still only count as one Active User for that time period. Sensor Tower breaks out these Active Users into three separate time periods stated below, Daily, Weekly and Monthly Active Users.


  • A Daily Active User is a user that has at least one or more sessions within a day. 
  • A Weekly Active User is a user that has at least one or more sessions within a week. 
  • A Monthly Active User is a user that has at least one or more sessions within a month.