Apple Search Ads allows you to bid on the top spot for any Keyword’s Search Results whenever a user searches for an app within the App Store. Search Ads is an efficient and easy way to help people discover your app on the App Store for iPhone and iPad. More than one app can bid on a specific Apple Search Ads at one time, so apps are really paying for a percentage of how often their app is shown.


In the example below, when Netflix is searched, Amazon Prime Video appears as the top “Sponsored” App. To learn more about Apple Search Ads, please visit: https://searchads.apple.com/


The Search Ads Feature within App Intelligence’s ASO section illustrates what share of impressions the selected app is getting for a specific Search Ad Keyword, as well as the Keyword’s other Bidder’s and their percentages.



The first part of the Search Ads feature shows the graphical representation of the market share for a specific Search Ad Keyword. You can select any date range you’d like and view how apps have bid on a specific Keyword over time.


In the example below, we see that the Keyword “Candy Crush” had Candy Crush Friends Saga as the app that appeared the most (57.23%) of the time. This means that when a user searches Candy Crush, 57.23% of the time, Candy Crush Friends Saga will appear as the Search Ad.



The table at the bottom of the Search Ads feature, shows the Share of Voice that the selected app has for each Search Ad Keyword for the selected Time Range. It also shows the Other Bidders who are also bidding on this specific Search Ads Keyword and their Share of Voice.




When you click on any Other Bidder, it will also highlight the Bidder. Highlighted Bidders will be highlighted for every Keyword. This way you can view what other Keywords these Bidders are competing for and determine your main competition for these keywords. We will only show the top 5 Other Bidders, however you can view all of the Apps that are bidding on a specific Keyword with the next Search Ads feature!



The new Search Ads toggle within Keyword Research allows you to track what apps are bidding for a specific Search Ads Keyword and their Share of Voice for it.



Keyword Research’s Search Ads shows the top bidders on any keyword that you want to search for. 


Example below for Keyword: Toon Blast. The Share of Voice metric is an Average Share of Voice for the last 7 days so that you can see who is consistently spending on this specific Search Ad Keyword.



Within Ad Intelligence Top Apps we’ve also added Search Ads as another Ad Network.



Search Ads within Ad Intelligence gives you insight into which apps are advertising the most with Apple Search Ads. Ad Intel Search Ads, gives you the overall Share of Voice across all Keywords for each app to truly see who is advertising with Search Ads more than any other app.




Sensor Tower gathers Search Ads data for thousands of Keywords with a traffic score of at least 3.0. Any Keyword with less than a traffic score of 3.0 will not have Search Ads data. Our Search Ads data pulls Search Ad Keyword results from multiple different demographic cohorts that equate similarly to Apple’s user base. This ensures our Search Ads data is matches closely with what the average user of the Apple App Store will view when searching.


Sensor Tower currently supports 13 countries that Apple Search Ads is first available in:

  • Australia
  • Canada
  • France
  • Germany
  • Italy
  • Japan
  • Mexico
  • New Zealand
  • South Korea
  • Spain
  • Switzerland
  • UK
  • United States

Apple Search Ads extended support to new countries in March 2019. Sensor Tower also supports the following 24 countries:

  • Argentina
  • Belgium
  • Chile
  • Columbia
  • Denmark
  • Egypt
  • Hong Kong
  • India
  • Indonesia
  • Israel
  • Malaysia
  • Netherlands
  • Norway
  • Philippines
  • Poland
  • Portugal
  • Saudi Arabia
  • Singapore
  • South Africa
  • Sweden
  • Taiwan
  • Thailand
  • Ukraine
  • Vietnam


The data for initial 13 countries started in Oct. 2018, and the data collected for extended 24 countries started in April of 2019.


Search Ads is also available within Custom Dashboards  for Top Advertisers within Ad Intelligence. Pull in Search Ads graphs from any Top Advertisers to view Search Ads data with any other graph or table from our platform.