Sensor Tower’s Usage Intelligence platform provides valuable insights into a variety of users behaviors and metrics in Mobile Use and we now have this data available for Android Usage metrics as well! Follow any Android apps usage trends, including Daily Active Users, Demographics, Session Metrics and more. Sensor Tower’s Usage Intelligence is your window into how users use any app within the mobile ecosystem. This is important because if you don’t know how your users are using your app, you can’t tailor your app or ads to your users. If you aren’t keeping track of your user’s use of an app, you might be missing out on significant growth opportunities.
View the top mobile apps by Active Users in any country, for any date range, and in any app category. You can also switch between ranking the graph by top Daily Active Users, Weekly Active Users, or Monthly Active Users.
Note: A Daily Active User is considered any user that has at least 1 session on that day. A Session is considered anytime a user opens an app for more than 2 seconds.
The main section of Usage Intelligence is App Analysis. App Analysis will allow you to track Usage Trends and see who and how people are using a specific app or cohort of apps. App Analysis allows you to see Android App’s Demographic data and Retention data.
App Analysis also provides a new feature called a “Confidence Indicator” which shows how confident Sensor Tower is in the Usage data. (shown below) A full bar is very confident and as the confidence falls, so does the indicator.
Demographic data illustrates who is using a specific app. Sensor Tower provides the percentage of users by Gender and by Age. The graph below showcases what percentage of users are Male or Female and their separate age cohorts broken into 0-17, 18-24, 25-34, 35-44, 45-54, and 55+ age ranges.
Android Retention is defined as the percent of users who have a session with an app “x” days after the apps initial installation. “Day 0” is the day that the application was installed. You can add up to 5 apps to compare their Retention rates. Below the graph there will be a full data table showing details of the graph for each app.
Active Users is similar to Top Apps, except now you can select any app you want and see its specific Active User metrics. (DAU, WAU, MAU) You’ll have much more flexibility with the data within Active Users. You can now organize the data by app, country, or publisher rather than using the custom fields within Top Apps.
Some metrics available on iOS are not available for Android. Session Metrics are currently not available for Android Usage. App Overlap is also currently not available for Android Usage.
If you have any questions or would like a demo of Sensor Tower’s Usage Intelligence product, please reach out to firstname.lastname@example.org