Playable Ads is a new type of ad format that Sensor Tower supports within the Ad Intelligence platform. It acts as a demo of the product and allows users to play it in the ad before downloading the app. 

Now Sensor Tower's Playable Ads feature would enable you to actually play each Playable Ad and interact with it in exactly the same way a mobile user would in the platform. You can click through each Playable Ad to understand how so many publishers are utilizing them to drive users to their apps. 

Look for Playable Ads within Top Creatives and Creative Gallery in Ad Intelligence with a "New" mark for ease of identification. 

The Ad Intelligence is currently available to Enterprise users only. If you have any questions about Playable Ads, please reach out to us at