Sensor Tower has a huge breadth of data that measure the mobile app ecosystem. The relationships between the various signals that we measure are complicated, and some questions require sophisticated knowledge and usage of our product to answer. In an effort to make it easier to find new insights into the mobile app ecosystem, we’ve developed a new product called the Insights Engine.
The Insights Engine is a new UI component in App Intel's Category Rankings and Keyword Rankings, and Store Intel's App Analysis that exposes helpful notes generated from our Mobile Insights team on significant dates and updates for apps. These data points can help explain why apps earned more downloads or revenue at certain times, or why an app began to climb or fall in category rankings. Let's look at a few examples:
Consider Whole Foods Unified downloads. A helpful official app annotation explains that spike in Summer 2018:
Or consider Fortnite. Curious about the events and content releases that drive monetization? Our mobile insights team has you covered:
Over time, we’ll add new types of data from the Insights Engine to the timeline, and we’ll roll out the timeline to support more Sensor Tower products. This product is an exciting new effort, and we’d love to hear your feedback on how we can generate insights that will drive your business.