ASO Workshop

In-depth training on App Store Optimization techniques

Overview: The Complete ASO Beginner's Course
This is the complete App Store Optimization Beginner’s Course.  Even if you don’t know anything about ASO, these eight lessons will get you up to speed qui...
Mon, Apr 29, 2019 at 11:28 AM
Lesson 1: Introduction to ASO
Welcome to the Beginner’s App Store Optimization (ASO) Course, there are 8 lessons in total in our ASO Course. Throughout the lessons, we will cover the bas...
Mon, Apr 29, 2019 at 11:28 AM
Lesson 2: Apple App Store and Google Play Optimization Differences
In this lesson, we will be covering the differences between the Apple App Store and the Google Play Store to understand the ASO strategies for each store. M...
Wed, Jun 5, 2019 at 3:19 PM
Lesson 3: Prioritizing Relevance, Traffic, and Difficulty
The core of app store keyword optimization includes the three main characteristics of keywords: Relevance, Traffic, and Difficulty. You will examine every k...
Mon, Feb 4, 2019 at 2:34 PM
Lesson 4: Track Your Rankings and Find High Quality Keywords
Tracking your keyword rankings is an essential component in knowing if your keyword changes are working. This lesson will show you how to track your keyword...
Wed, Jun 5, 2019 at 4:01 PM
Lesson 5: The Keyword Optimization Workflow
As we mentioned before, ASO is an ongoing process and you have to monitor it frequently to maximize its benefits. This lesson will cover a sample workflow y...
Mon, Feb 4, 2019 at 1:56 PM
Lesson 6: Optimize Your Icons, Screenshots, and Videos
Once a visitor has found your app through the app store, you need to convert visitors to users by convincing the visitor to download your app. The visual el...
Thu, Jun 6, 2019 at 12:05 PM
Lesson 7: Write an Amazing App Description
App descriptions have differing purposes on the Apple App Store and Google Play Store. On iTunes, App descriptions are another tool that can convert visitor...
Thu, Jun 6, 2019 at 12:04 PM
Lesson 8: Get More Downloads by Localizing
In this lesson, we will explain what localization is, why you may need it, and how to find out if you should implement it. If localization is for you, we wi...
Mon, Feb 4, 2019 at 2:32 PM