Common Questions and Terms

What is Sensor Score?
The Sensor Score ranks the general performance of an app within either the App Store or the Google Play Store. It's similar to the Visibility Score but...
Wed, Jan 30, 2019 at 1:35 PM
What Countries do you support?
Sensor Tower supports a multitude of countries for all of our products across the platform. Currently we support 84 countries which we have listed below, bu...
Thu, Feb 14, 2019 at 8:48 AM
What is the Visibility Score?
Visibility Score is our proprietary measure of how visible an app is in keyword searches and chart rankings for a particular country. There are several othe...
Wed, Jan 30, 2019 at 1:37 PM
What is considered a Download?
The Download metric that is tracked in our Store Intelligence platform is the unique download per iOS or Google Play account.  That means we do not coun...
Wed, Jan 30, 2019 at 1:43 PM
How do you recognize Revenue?
Sensor Tower utilizes Net Revenue as our metric for measuring app earnings. Our App Store and Google Play revenue is Net; as estimates reflect app's gr...
Wed, Mar 20, 2019 at 1:36 PM
What is Share of Voice (SOV)?
Sensor Tower utilizes Share of Voice (SOV) as our metric for measuring the percentage of impressions an advertiser has from the total number of impressions ...
Wed, Jan 30, 2019 at 1:37 PM
My Sales Metrics and App Analytics Definitions
On the App Store Analytics feature, you are able to view your iTunes Connect Analytics on your Sensor Tower account. There are a variety of metrics you can ...
Wed, Jan 30, 2019 at 1:38 PM
When is the most recent data available?
For App Intelligence, the data is updated and available hourly to keep you up-to-date on any category ranking, review, keyword ranking and all other App Int...
Thu, Mar 14, 2019 at 5:17 PM
App Store Analytics: Terms and Definitions
On the My App Analytics feature, you are able to view your iTunes Connect Analytics on your Sensor Tower account. There are a variety of metrics you can vie...
Wed, Jan 30, 2019 at 1:38 PM
What is Traffic Score?
The Traffic Score (out of 10) determines how often this specific Keyword is search within the App Store. A higher Traffic score means more people are search...
Thu, Feb 21, 2019 at 5:35 PM