Common Questions and Terms

Discover the answers to the most commonly asked questions about Sensor Tower.

The Sensor Score ranks the general performance of an app within either the App Store or the Google Play Store. It's similar to the ...
Sensor Tower supports a multitude of countries for all of our products across the platform. Currently we support 84 countries which we h...
Visibility Score is our proprietary measure of how visible an app is in keyword searches and chart rankings for a particular country. Th...
The Download metric that is tracked in our Store Intelligence platform is the unique download per iOS or Google Play account.  That ...
Sensor Tower utilizes Net Revenue as our metric for measuring app earnings. Our App Store and Google Play revenue is Net; as estimates r...
Sensor Tower utilizes Share of Voice (SOV) as our metric for measuring the percentage of impressions an advertiser has from the total nu...
On the App Store Analytics feature, you are able to view your iTunes Connect Analytics on your Sensor Tower account. There are a variety...
For App Intelligence, the data is updated and available hourly to keep you up-to-date on any category ranking, review, keyword ranking a...
On the My App Analytics feature, you are able to view your iTunes Connect Analytics on your Sensor Tower account. There are a variety of...
The Traffic Score (out of 10) determines how often this specific Keyword is search within the App Store. A higher Traffic score means mo...