Common Questions and Terms

What is Difficulty Score?
The Difficulty score (out of 10) determines how hard it is for an app to be ranked at the top for this keyword. A lower difficulty score means it will be ea...
Thu, Feb 21, 2019 at 5:35 PM
What does Calculating mean in App Intelligence?
In Keyword Ranking or Keyword Research within App Intelligence, some keywords will have the "calculating..." message because it is the first time ...
Wed, Jan 30, 2019 at 1:39 PM
How does Sensor Tower define an Advertiser in Ad Intelligence?
Within Ad Intelligence, Sensor Tower defines advertisers as apps that are running mobile ad campaigns on iOS or Android within our selected networks.
Wed, Jan 30, 2019 at 1:39 PM
How does Sensor Tower define Publisher in Ad Intelligence?
Within Ad Intelligence, Sensor Tower defines publishers as the apps that are monetizing their platform by displaying ads to their users.
Wed, Jan 30, 2019 at 1:39 PM
How does Sensor Tower recognize an Active User?
An Active User is defined as any phone user that has at least one session in a specific time period. If a user has more than one session in the selected tim...
Wed, Jan 30, 2019 at 1:23 PM
Definitions of Session Metrics
Session A Session defined by Apple, Google, and Sensor Tower is anytime a user brings an app to the foreground of the phone for more than 2 seconds. A ses...
Wed, Jan 30, 2019 at 1:13 PM
How does Sensor Tower define Retention?
Retention is defined as the percent of users who have a session with an application “x” days after the apps initial installation. “Day 0” is the day that th...
Wed, Jan 30, 2019 at 1:19 PM
What information is provided by Demographic?
Our Demographics metric measures the ages and gender breakups of an application’s users. We spilt these ages ranges up into 0 – 17, 18 – 24, 25 – 34, 35 – 4...
Wed, Jan 30, 2019 at 1:21 PM
What is Increased Chance of Use?
The Increased Chance of Use metric shows how more likely an app is to be used, by these users compared to the typical user. If the typical user has a 20% ch...
Wed, Jan 30, 2019 at 1:18 PM
What is a Soft Launched App?
A Soft Launched app is any app that hasn't been fully released to the Global market and is still being 'tested' in specific markets. Our Glob...
Tue, Feb 19, 2019 at 3:01 PM